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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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Team Unbreakable: The transformative power of running for youth mental health

Mental health challenges among Canadian youth are a growing concern. It is estimated that up to 20% of children and youth in Canada, which is more than 1.2 million young individuals, are affected by a mental health disorder. Addressing the mental health needs of these children and youth lays a crucial foundation for their lifelong…

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3 artificial intelligence tools that can aid sport organizations’ communications efforts

May 3, 2023
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SIRC
With heavy workloads and limited staff capacity, sport organizations are constantly seeking ways to improve efficiency. In recent years, artificial intelligence (AI) tools have become an increasingly popular way for organizations to leverage their capacity. In this blog, SIRC outlines...

Emotion as a form of communication

March 22, 2023
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Sarah Nirenberg and Cailie McGuire
In game 6 of the 2021 NHL playoffs, the Toronto Maple Leafs were down 1-0 in the third period and on the penalty kill. Toronto Maple Leaf Mitch Marner shot the puck over the glass, resulting in a penalty. While...

How you communicate affects if you’re viewed as inclusive

October 5, 2022
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Lise Lafontaine
To mark World Inclusion Day (October 10, 2022), SIRC wanted to focus on information about inclusive communications in sport. This blog post emphasizes why sport administrators, sport organizations and coaches should improve how inclusive they are, specifically in all the...

Actions speak louder than words: Non-verbal communication in sport

August 3, 2022
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Lexi Gottlieb and Luc Martin, Queen’s University
Communication is most associated with purposeful, verbal interactions. However, a big part of how we communicate in life, and sport, is non-verbal (Mehrabian, 2017). For example, simple acts of eye contact or body language are just as important than the...

Experts in the House – Q&A with Jill Sadler on Storytelling

November 10, 2020
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SIRC and Jill Sadler
The sport landscape is full of great stories. Those working in the field have a unique opportunity to bring those stories to life and tell them in a way that’s compelling and thoughtful. In SIRC’s October 14 Experts in the...

Returning to Play…Better

September 16, 2020
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Sydney Millar, SIRC
When the initial shock of the COVID-19 lockdown passed, the attention of our sector turned to contemplating what sport and physical activity would look like in an era of public health restrictions. The development and implementation of return to play...

In Search of Inspiration: Re-thinking the Potential for Demonstration Effects

July 13, 2020
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Luke Potwarka, University of Waterloo
Major sport events in Canada and around the world have been cancelled in the wake of the COVID-19 global pandemic. For sport administrators, researchers and policymakers, this pause represents a unique opportunity to reflect on the desired impacts and legacies...

Building a pandemic communications strategy must start with this one-word question

April 29, 2020
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Derek Johnston
Sport organizations around the world are in crisis communications mode, trying to figure out the best ways to use new technologies and compelling content to get through the COVID-19 pandemic. While many scramble to react to the latest development, and...

A Race We Can Win: The Sports for Climate Action Framework

April 22, 2020
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Dan Wilcock, Canada Games Council
We all have an understandable desire to protect the things we love. I happen to love sport – and winter sports in particular. Thirty years ago I remember poring over snow depth charts from the national park where I spent...

Aging, Physical Activity and Men’s Health

January 22, 2020
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Jordan Deneau, Paula van Wyk, and Sean Horton
Regular, meaningful physical activity provides many benefits for older adults (Bangsbo et al., 2019). However, older men can be a particularly hard-to-reach group when it comes to public health promotion and disease prevention initiatives (Bottorff et al., 2015; Carroll et...
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