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The growth of esports

Cycling Canada virtual cyclists at finish line of race

Did you know the worldwide esports industry revenues are expected to top $159 billion by the end of 2020, and to have engaged more than 2.7 billion gamers? Within these staggering numbers, virtual cycling has carved out a not insignificant piece of the pie. Learn more about the benefits and possibilities of virtual cycling in…

Social responsibility of CSOs

Smiling women running for breast cancer awareness

Giving Tuesday is a global movement for giving and volunteering, harnessing the potential of social media and the generosity of people to bring about real change in their communities. Research on the social responsibility activities of community sport organizations (CSOs) discovered members who are aware of the good things their CSO does beyond their sport…

Building Capacity in Community Sport Organizations

Community sport organizations (CSOs) occupy an important place in our communities by providing sport and recreation opportunities for all ages, as well as serving a wider social role within our communities (see, for example, Taking Action: Community Sport Organizations and Social Responsibility by Misener, 2018). Previous research has pointed to the challenges these organizations face,…

In Search of Inspiration: Re-thinking the Potential for Demonstration Effects

Major sport events in Canada and around the world have been cancelled in the wake of the COVID-19 global pandemic. For sport administrators, researchers and policymakers, this pause represents a unique opportunity to reflect on the desired impacts and legacies of future sport events. Event bids are often full of claims about the positive impacts…

Maintaining Fan Support

Research with a professional Australian Football team’s season ticket holders revealed that good service quality, communication and administration positively influenced renewal and referral intentions, and provided a buffer against unpredictable on-field performance. This could help inform strategies used by sport organizations as they seek to maintain strong relationships with fans through COVID-19 restrictions and return-to-play…

Robot Spectators

Spectators are considered by some to be an important component of homefield advantage…so what will be the impact of empty stands? From robot mannequins in China, to cardboard cut-outs of fans in Germany (with proceeds to local charities), a number of innovative ideas are emerging that could be considered by professional sport leagues as they…

New SIRCTalks Episode

All sports events impact the community in which they are held. In the latest SIRCTalks episode – Managing Sport Events to Maxmize Positive Impacts – University of Waterloo’s Laura Wood discusses how the hosting of non-mega sports events can leave lasting, meaningful and positive impacts on the host community.

Para Sport Jumpstart Fund

The Para Sport Jumpstart Fund is designed to support introductory and early competition Para Sport experiences for children and youth with disabilities. Through this partnership between the Canadian Paralympic Committee and Canadian Tire Jumpstart Charities, organizations can access funding for registration, transportation and equipment costs. The deadline for applications is March 15, 2020.

Curling Prize Money

Curling stones

This year, for the first time, Curling Canada will award the men’s and women’s national champions the same amount of prize money. This weekend, join the 1.5M active Canadian curlers in celebrating Curling Day in Canada (February 22) and tune in to the final games of the Scotties Tournament of Hearts happening in Moose Jaw,…

Revenue Generation

Research from the University of British Columbia finds sports fans are more likely to purchase season tickets when there is a resale market available. This resale market, in turn, can increase a sport team’s revenue by at least seven per cent per year.

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