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Knowledge Mobilization Services

Leveraging SIRC’s expertise to transform research findings and key messages into formats that resonate with the target audience.

Knowledge mobilization involves sharing research findings and evidence with an audience who can use these insights  in practice. We offer access to our extensive networks that include community and provincial sport clubs, national high performance and corporate partners, as well as leading academic and content experts. Leveraging these networks, we collaborate to help get key messages to the right people, in the right format, at the right time.

SIRC Services and areas of expertise
  • Step 1: Every knowledge mobilization project begins with a free consultation meeting. This allows us to learn more about the project and provide guidance on the knowledge approach, while discussing timeline and budget.
  • Step 2: After the consultation meeting, we often conduct a comprehensive research review, assessing all data sources related to the knowledge being mobilized.
  • Step 3: Based on the consultation and research review, we will propose a detailed knowledge mobilization plan, outlining one or more of the deliverables.

We create customized knowledge mobilization plans to ensure the key messages reach the right audience in the right format. Our plans address the who, what, where, when, why, and how, ensuring key messages are effectively packaged and communicated to resonate with the target audience.

We create content and offer creative direction for a variety of text-based products with graphic elements, including (but not limited to) reports, bulletins, briefs, infographics, templates, toolkits and more.

Here are some examples of our reports and resources:

We craft messaging and communications expertise to help new research and key messages resonate with the sport and physical activity sector. By fostering connections and collaboration, we ensure that messages are not only heard but also understood across the entire sport system.

We develop content and provide design oversight for e-learning modules and related  materials,  including training manuals, workbooks, and interactive learning activities to ensure a comprehensive and engaging learning experience for the target audience. For example: 

Air Quality – Air pollution & sport safety | Air Quality Health Index Module

We plan, coordinate and co-host live and virtual knowledge-sharing events, including webinars, workshops, symposia and conferences for the sport and physical activity sector.

Here are examples of SIRC’s knowledge sharing events:

  • The Concussion in Sport Symposium
  • The Sport Canada Research Initiative Conference
  • Sport North Webinar Series
  • Evaluation Webinar Series

We handle every aspect of video production, from storyboarding and scriptwriting to recording and production oversight. Our services cover a wide range of video-based products, including presentation recordings, graphically illustrated videos, and more. Check out our YouTube channel for more.

How to access SIRC’s services

Reach out to SIRC at info@sirc.ca to learn more and schedule a free consultation meeting. After our meeting, we’ll prepare a customized proposal and quote for you to review.

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SIRC Services

Testimonials

From training and mentoring our staff around strategic communications planning, to recommending and screening speakers, to crafting and disseminating social media messaging, to expertly hosting and facilitating online events, SIRC’s involvement has been instrumental in our efforts to move sport forward in the NWT. They are our one-stop get it done well, get done right, sport support leadership destination.

- Spider Jones, Sport North Federation

As a researcher, the most successful outcome of my work is effective translation of existing and new concussion knowledge into the hands of people where it matters the most. Enthusiastic translational efforts by teams like SIRC not only help reduce this shelf-to-practice gap, but also places them at the forefront as active partners in research. Overall,  it was a great pleasure working with the SIRC team.

- Dr. Reema Shafi, Postdoctoral Research Fellow, Krembil Research Institute

SIRC has been an excellent resource and support for my knowledge mobilization needs. SIRC’s network across the sport community means knowledge and insights from that work is shared effectively with the practitioners and policy makers who it can best serve. I encourage my academic colleagues to reach out to SIRC and pitch an idea for a blog, a podcast or a number of other ways SIRC can help promote your work. 

- Dr. Alison Doherty, Professor and Research Chair, Western University
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